I love going to sleep with an arduous task ahead of me, then waking up at dawn and just doing it. I like to know that once in a while, I can just do the work.
Oh, yeah . . . I've been meaning to mention that I came across your review of Man In The Gray Flannel Suit on amazon.com around 3 a.m. on Friday morning while I was feverishly getting the last bits done on a Fiction, Poetry, & Essays catalog for academics that I'm compiling as part of my job. That book's publisher is among my clients, and that title among the seven hundred or so being included. You're such a prolific and good reviewer!
Very kind of you to notice and comment. I like those old 30s and 40s novels like that one. I don't review enough on amazon anymore, but I wish to get back into it again.
The same publisher, Four Walls Eight Windows, is bringing out a new edition of "The Mouse That Roared", basis for the old Peter Sellers movie. I'll send you a freeby copy if you're interested.
I've been thinking a little on what it means that a number of transcendental-type catch phrases are highly visible in the mainstream of capitalist advertising. The obvious example here is 'Just do it.' Various companies here use slogans such as 'Yes', 'we're all connected', 'Be', 'Just get happy'.
My predominant feeling at this point is that it's a good thing. For companies to be taking this approach in their advertising means that these are marketable concepts, that a significant number of potential buyers find these concepts attractive and desirable. Whilst our society still hinges on capitalist interaction, use of positive principles like these in commercials ensures they are visible to the consumer. And whilst they're most likely being used primarily for less-than-noble purposes, still something must be getting through?
Actually, I've never owned a pair of those sorts of shoes. Just doing it works for me though.
I think that it's not a bad thing that the sense of the need to just break through got co opted. I wish all interesting and worthwhile values could be co opted, and redeem corporateAmerica.
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gurdonark
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Date: 2003-07-20 09:24 am (UTC)And then I re-read it. Okay.
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Date: 2003-07-20 09:31 am (UTC)no subject
Date: 2003-07-20 05:51 pm (UTC)Re:
Date: 2003-07-20 07:23 pm (UTC)Just do it!
My predominant feeling at this point is that it's a good thing. For companies to be taking this approach in their advertising means that these are marketable concepts, that a significant number of potential buyers find these concepts attractive and desirable. Whilst our society still hinges on capitalist interaction, use of positive principles like these in commercials ensures they are visible to the consumer. And whilst they're most likely being used primarily for less-than-noble purposes, still something must be getting through?
Actually, I've never owned a pair of those sorts of shoes. Just doing it works for me though.
Re: Just do it!
Date: 2003-07-20 05:52 pm (UTC)no subject
Date: 2003-07-23 08:28 pm (UTC)